Obama broke new ground today, as he became the first presidential candidate to advertise in a video game. The ad appears in Burnout: Paradise City when the Xbox 360 system is connected to the internet.
The ad is in the form of a billboard while the player is racing. It will appear in games until November 3, in ten states. The states, Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada and Wisconsin are considered this year's battleground states.
The ads were purchased through Microsoft (Xbox), which offered McCain equal ad space. Neither candidate accepted ad offers from Sony (Playstation 3).
What's next for ads? Cell phone companies selling ads that will text all users..
This is a new age of technology, and now presidential candidates are catching up to all of its benefits. It should be interesting to see where presidential candidates will go next for ads.
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Not content with Facebook, YouTube, radio and TV, adverts backing Obama for president have now been embedded in video games.This makes him the first presidential candidate to buy up computer game space (for an undisclosed amount), which has been done on 18 video games including the Xbox 360 game Burnout Paradise, as well as Guitar Hero and Madden 09. ---------------------
jones
Internet Marketing
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